How to block ERNIE

How to block ERNIE on every device

ERNIE Bot is Baidu’s AI assistant, served from yiyan.baidu.com and the Wenxin platform. Below: how to block ERNIE in the browser, on phones and tablets, on your home or school network, and on managed devices.

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ERNIE

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yiyan.baidu.comBlocked

2 hostnames in the Nullgen catalog

Every entry also covers its subdomains, so the ERNIE app and API are blocked too.

What ERNIE connects to

These are the hostnames ERNIE uses for its website, its apps, and its API. Each entry is matched as a suffix — blocking yiyan.baidu.com also blocks every subdomain of it — so the ERNIE app cannot slip through on a hostname that is not listed. Shared hosts that other products need are deliberately left out.

Hostnames blocked for ERNIE
Hostname	Role
yiyan.baidu.com	Main website
wenxin.baidu.com	App, API, or content host

Block ERNIE in the browser

Free: the Nullgen browser extension

The free extension blocks ERNIE and every other tool in the catalog in Chrome, Edge, Firefox, and Safari. It works on the page itself — no DNS change, no policy — and updates as the catalog grows.

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Managed browsers: block the sites by policy

On a school or company fleet, push the hostnames as a browser policy so ERNIE is blocked even when someone uninstalls extensions. These snippets use the official Chrome, Edge, and Firefox policy names and the same hosts listed above.

Chrome and Edge — URLBlocklist

{
    "URLBlocklist": [
        "wenxin.baidu.com",
        "yiyan.baidu.com"
    ]
}

Firefox — policies.json

{
    "policies": {
        "WebsiteFilter": {
            "Block": [
                "*://wenxin.baidu.com/*",
                "*://*.wenxin.baidu.com/*",
                "*://yiyan.baidu.com/*",
                "*://*.yiyan.baidu.com/*"
            ]
        }
    }
}

Chrome and Edge treat a bare hostname as the host plus every subdomain. Firefox needs both the apex and the wildcard pattern.

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Block the ERNIE app on phones and tablets

Nullgen mobile app

The Nullgen app blocks ERNIE and 100+ other AI apps and sites on the whole device with an on-device filter — the app, the website, and the API, on any network, with no DNS server to run. Included with Nullgen Pro.

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Without Nullgen: Screen Time on iPhone and iPad

1Open Settings → Screen Time → Content & Privacy Restrictions and turn restrictions on. This covers ERNIE in Safari and in apps that use Apple’s web filter.
2Under Web Content, choose Limit Adult Websites — the setting that lets you deny yiyan.baidu.com by name.
3Under Never Allow, add yiyan.baidu.com. Safari and apps that use Apple’s web filter will refuse it.
4To keep the ERNIE app off the device entirely, delete it and set Installing Apps to Don’t Allow, or use Ask to Buy on a child’s Apple Account.

Without Nullgen: Family Link on Android

1Open Family Link, choose the child, then Controls → Content restrictions → Google Chrome — where ERNIE can be blocked by site.
2Choose Only allow approved sites, or add yiyan.baidu.com under Blocked sites.
3Under Controls → App limits, block the ERNIE app, or require approval for new installs from Google Play.

Block ERNIE on your home or school network

A DNS blocker such as Pi-hole, AdGuard Home, NextDNS, or pfBlockerNG blocks ERNIE for every device on the network — laptops, phones, consoles, and the ERNIE app — without installing anything on them. Subscribe to the ERNIE file from the public blocklist, or paste the rules directly.

Subscribe to the ERNIE list

Every vendor, one list — on GitHub

AdGuard Home, uBlock Origin, and Brave rules

||wenxin.baidu.com^
||yiyan.baidu.com^

DNS blocking cannot see inside a VPN or a phone on mobile data. For a block that follows the device, use the Nullgen apps or an MDM profile.

Block ERNIE on managed devices

Schools and companies can block ERNIE on every managed iPhone, iPad, laptop, and Chromebook from the MDM they already run — Intune, Jamf, Kandji, or Google Workspace — with per-person policies and an approval flow for legitimate use. Nullgen Pro provides the profiles and the dashboard; these guides walk through the setup.

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Questions about blocking ERNIE

Does the free Nullgen extension block ERNIE?
Yes. The free extension blocks prompts on ERNIE and every other AI tool in the catalog in Chrome, Edge, Firefox, and Safari. It works on the page itself, so it needs no policy and no DNS change.
Will blocking ERNIE break other websites?
No. Every hostname on this page belongs to ERNIE alone. Shared websites that other products depend on are never on the list — which is also why AI features built into those products stay reachable.
Can someone get around a ERNIE block?
A browser-only block can be bypassed with another browser or the ERNIE app, and a network block can be bypassed with a VPN or a phone on mobile data. A block on the device itself — the Nullgen apps, Screen Time, or an MDM profile — follows the device wherever it goes.
Does this block the ERNIE app, not just the website?
A DNS or device-level block does. The app talks to the same hostnames listed above, and every entry covers its subdomains, so the app cannot slip through on a hostname that is not listed. A browser policy or extension only covers the browser.
What happens when ERNIE adds a new hostname?
The catalog is updated as vendors change, and the Nullgen apps, the extension, and the public blocklist all read from it, so a new hostname reaches every device without anyone editing a list by hand.

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Block ERNIE today

Start with the free browser extension. Add Nullgen Pro when you need the ERNIE app blocked on phones, tablets, and desktops, with approvals for the people who really need it.

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